The Media

Our success with media placements is simple: before we pitch your work we've already mapped out with you and your publisher the many ways your topic can fit into the current news and information cycle. We've considered the segment needs of television and radio producers and have honed multiple pitches of your topic that can fit into a four minute television spot, or a twenty minute radio interview. When we pitch print, we've targeted the right editors, the interested writers and bloggers who are eager for an expert quote source, or even a full-length feature.

We use the most comprehensive media database available combined with our own contacts compiled from years of media bookings. We regularly work with the national and local media markets to place you with the top television, print, radio and online outlets. Whether you are doing a national and multi-city tour, or a highly targeted book publicity campaign, we have the media covered.

What Works

We're often asked "What does the media want?" The short answer is "news you can use." Here are just a few examples:

EXPERT ADVICE
Financial advice, fitness, diet, self-help, how-to, parenting, dating--the list is endless. If your title offers expert advice that educates the viewer, listener, or reader, and they can begin using your ideas today, the media will be interested.

CURRENT NEWS
Timing is everything. If your topic is relevant to a breaking news story and you have the credentials to speak with authority on the issue, the media will be interested.

TREND SPOTTING
From fashion to technology, social networking to extreme sports, if you're a trend spotter or trend setter who can explain and decode what everyone is talking about, the media will be interested.

CONTROVERSIAL / CONTRARIAN VIEWS
If your expertise can convincingly argue that global warming poses no threats, trans-fats have health benefits, or high gas prices can benefit the economy, the media will be interested.