We're often asked "What does the media want?" The short answer is "news you can use." Here are just a few examples:
Financial advice, fitness, diet, self-help, how-to, parenting, dating--the list is endless. If your title offers expert advice that educates the viewer, listener, or reader, and they can begin using your ideas today, the media will be interested.
Timing is everything. If your topic is relevant to a breaking news story and you have the credentials to speak with authority on the issue, the media will be interested.
From fashion to technology, social networking to extreme sports, if you're a trend spotter or trend setter who can explain and decode what everyone is talking about, the media will be interested.
CONTROVERSIAL / CONTRARIAN VIEWS
If your expertise can convincingly argue that global warming poses no threats, trans-fats have health benefits, or high gas prices can benefit the economy, the media will be interested.